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Sherpa expands into Premium Incentive market


Sherpa Group appoints

to represent their complete portfolio of AV Brands for the Premium Incentive market within Canada

“Peak Sales & Marketing comes with a strong track record in consumer electronics, and Sherpa is thrilled to partner with this experienced team, as we grow this channel”. comments Claudia Pizzi, Vice-President of Sherpa Group. “Peak is excited for this opportunity and look forward to adding Sherpa AV products to our portfolio. We have worked with this incredible team since their launch and have always appreciated their values and integrity.” comments Drew Saarinen & Denise Babin. “Our complete range of class leading products is sure to bring value to any rewards program.” adds Philippe Rayes, President of Sherpa Group.

About Sherpa Group
With offices and warehouses in Dorval, QC and Mississauga ON, Sherpa Group is a “one stop shop” distributor of premium communications and custom audio video products. Sherpa Group prides itself on its knowledgeable staff, great selection and superior service. Visit for brand details.

About Peak Sales & Marketing: Headquartered about 45 minutes east of Toronto, Peak Sales & Marketing Inc. is operated by Denise Babin and Drew Saarinen. Their background includes 40 years of combined experience in both sales & marketing, in the consumer electronics industry. Denise Babin previously spent more than 20 years with Lenbrook Canada, while most recently account marketing manager at 360Insights. Drew Saarinen also spent 18 years with Lenbrook as Director of Sales, most recently handling Motorola Solutions products in the Canadian market.

Peak Sales & Marketing

Denise Babin
(m) 905-626-9015

Drew Saarinen
(m) 289-830-5030